Property Marketing
.

The Times Property
 
The Times

Central Element acquires Bondi Beach Site

  • Written by Scene Magazine

Independent Sydney property developer Central Element (CE) has acquired a truly rare site overlooking Sydney’s coveted Bondi Beach, with plans for a distinguished boutique project of world-class standard. The site was sold by Ric Serrao and Alex Lyons from Raine & Horne Double Bay/Bondi Beach for $51 Million.

This was a rare opportunity for CE to acquire a significant land holding in the world-famous beachside suburb, boasting panoramic views over Bondi Beach to Ben Buckler headland. Located at 20-22 Sandridge Street and 21 Wilga Street and consisting of the amalgamation of six properties across three lots, the site will occupy just over 2,000sqm. CE plan to develop a limited number of ultra-premium apartments and houses at a scale not seen before in the Eastern Suburbs. Each residence will be of this quality, with prices starting from $20 Million.

“The Bondi Beach market is one of the most exciting in Australia at the moment, attracting affluent buyers from lucrative industries such as tech, fashion and finance,” said Ric Serrao, Principal & Alex Lyons of Raine & Horne Double Bay/Bondi Beach. “We’re seeing apartments commanding more than $100,000 per sqm, with the recent sale of Notts Avenue to Andrew Roberts, former Managing Director of Multiplex, achieving in excess of $125,000 per sqm. Demand for houses is equally buoyant, reflected in the recent sale of 31 Gaerloch Avenue, Tamarama which sold for circa $45,000,000 and 12 Bronte Marine Drive, Bronte for circa $22,500,000.”

The Bondi development will see CE unlock the full potential of its exceptional site, crafting residences that stand apart from all others on the market. Drawing upon a proven track record for handling unique sites, the developer is set to rise to the occasion once again, creating homes of unrivalled luxury. Each residence will include direct access to the Bondi to Bronte coastal walk, expansive outdoor living, swimming pools, secure car parking, and mesmerising views across the perfect waves and iconic sands of Bondi Beach to the sun-drenched Ben Buckler headland.

CE has a multi-billion dollar portfolio of residential, mixed-use and lifestyle precincts, having delivered over 500 apartments across Sydney metropolitan locations. Proving a strong appetite for high-end, unique sites on the Eastern Suburbs coastline, the company recently received Development Application (DA) approval for the illustrious Ballamac House and won multiple awards for the completed Anden Coogee. Nathan Chivas, Managing Director of Central Element, commented on the company's latest acquisition in the East;

“Our latest acquisition marks an important milestone for CE as we enter the tightly held world-famous location of Bondi Beach. Among the suburbs bustling development activity, none rival the unique attributes of this parcel of land. Its generous frontages cater to an ultra-premium boutique project, while its elevated position captures truly unparalleled vistas. This appealing pocket on the headland between Bondi Beach and Tamarama Beach epitomises the very best of the locale, with residential feel just steps away from vibrant Campbell Parade.”

The DA is anticipated to be lodged by end 2023, with construction commencing in 2025/2026.

Centralelement.com.au

How Landscaping and the Right Turf Can Transform Property Value and Lifestyle

Over the past decade, the definition of the Australian home has undergone a fundamental shift. No longer viewed simply as a patch of grass framed by a boundary fence, the...

Why More Melbourne Builders Are Choosing Steel Frame Construction

Melbourne is in the middle of one of the biggest building booms in its history. New suburbs are going up across the outer north, the west and the south east, while olde...

Planning a Kitchen or Bathroom Renovation in Melbourne: A Practical Guide for Homeowners

Kitchens and bathrooms are, year after year, the two most renovated rooms in Australian homes, and it is not hard to see why. Between them they handle most of a househo...

Is Running an Airbnb Still Worth It? The Economics Are Becoming More Complex

Owners considering short-term accommodation often focus on the nightly rate. A property earning $350 a night appears far more attractive than one rented to a long-ter...

The Low Tech Games Room: How Going Analogue Brings People Together

In a world where we're constantly staring at screens, the concept of a low tech games room offers a refreshing alternative. Whether you're looking to create a dedicated...

Roller Shutters: A Practical Solution For Comfort, Privacy, And Property Protection

Modern homeowners are constantly looking for ways to improve comfort, energy efficiency, security, and outdoor living spaces. Property improvements that provide multiple ...