Property Marketing
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The Times Property
 
The Times

Agents are having to work hard for vendors but where the pricing strategy is right, buyer demand remains strong

  • Written by Tim McKibbin

Last week’s rate rise will reinforce the subdued market we’ve experienced in recent  weeks, which will likely continue through the rest of winter. 

And yet despite the subdued activity, we’re still seeing outstanding results achieved,  both in Sydney and regionally. Agents are having to work hard for vendors but where  the pricing strategy is right, buyer demand remains strong. 

Clearance rates are sitting at historical norms and some vendors will question whether  auctions remain the best selling method. 

The answer hasn’t changed: it depends on the specific property in the specific location,  and the person to speak to is your agent. 

Tight rental markets across the country, including New South Wales, have seen some  suggest it’s a landlord’s market. It’s worth remembering the loss of income many  landlords experienced through COVID. 

It’s convenient but misguided to attribute rising rents to landlord greed when the heart  of the problem is the lack of rental accommodation. 

Supply remains the largest issue for Government and industry to tackle, and it also  represents the biggest opportunity. 

It’s a point consistently reinforced during the REINSW Roadshow, which has visited  metropolitan and regional locations around the state over the last few months. 

On the ground, local agents and industry stakeholders are deeply concerned about  affordability. 

The Census findings reinforce the scope of the issue. Supply remains the most  important part of a coordinated solution and the need to address this is urgent.

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