International Business Etiquette Practices: A Practical Guide
- Written by Lilly Miller
As we’ve seen from everything the world has experienced over the past several months, international business conduct has drastically changed from what was once considered the norm. Not only are we no longer able to travel and visit our business partners and clients abroad, but we also have a much more difficult time keeping our remote workforce connected in these trying times.
That doesn’t mean that we can no longer develop and grow our worldwide connections. On the contrary, with the right technology at our disposal, and by following certain best practices that are emerging, you can fortify your position in your international market. Preparing properly for post-pandemic business relationships and making sure that you’re doing your best to strengthen your global bonds should be at the top of your list of priorities. Here’s what you can do and how you can ensure that your international business etiquette is on point.
Local post-pandemic regulations
At some moment in the future, when international travel is restored, we can expect different destinations to apply different restrictions, health screening requirements, and of course, behavioral recommendations.
Out of your respect to your partners and clients, you should always learn about these specifics of their country. In doing so, you showcase just how much you respect their country’s efforts to enhance safety, and you build stronger bonds with your international partners.
Providing safety every step of the way
The countries that have had the most vigorous and successful response to the pandemic have also become the most desirable places to visit for business people. To continue the trend of elevated safety in New Zealand, for example, companies tend to treat their visiting clients with extra precautions in mind. That includes partnering with trustworthy local companies to get their clients and partners from point A to point B safely and avoid crowds.
More businesses in this region are now relying on safe car rental in Queenstown airport and other destinations to pick up their clients in a classy yet secure way, minimizing their contact with crowds and public transport. Going that extra mile is somewhat of a new norm that will elevate global relationships between companies that share the same values.
More than fashion and style
Just like we are now still reeling from the initial impact of the pandemic, and with it, the changing rules of business interactions, when it’s time to travel after the pandemic is over, you’ll need to make sure your packing list is updated. For instance, it’s normal today to wear a mask and practice social distancing. However, different cultures have always had certain dress code expectations from their business associates.
Muted colors and closed-toe shoes in Asia have always been the norm, while South American people don’t shy away from adding jewelry to their suits and otherwise formal garments. Make sure that your fashion choices correspond to the cultural norms of the country you’re visiting.
Master the art of communication styles
Is humor acceptable in business meetings? What about adapting your tone of voice not to seem overly loud or too quiet compared to your hosts? How do you interpret eye contact and body language in different contexts? What’s appropriate and what’s normal differs from one region to another.
Getting to know these differences is vital in your pursuit of global success. The same applies to gestures such as giving gifts in various business situations. There’s no shame in asking for help in understanding the context of each model of behavior, but you should certainly do your best to learn about these details beforehand, to impress your potential clients and partners. Perhaps we can expect certain changes will ensue in the world of post-pandemic travel, too, so it’s wise to prepare.
Recognize the need for personal space
Social distancing has become one of the most effective prescribed measures all over the world, to slow down the pandemic and keep people safe. However, some cultures seem to be suffering more than others, especially knowing that their normal, expected social interactions involve more than just a firm nod. If you look to South American cultures, for example, hugs and kisses are quite common among people, even if you’re celebrating a business success of some sort.
On the other hand, the Finns are very fond of their personal space and their social interactions are vastly different from the situation in Argentina. Even though you might come from a culture with a preference for moderate closeness, you can learn much when you do some research and apply what’s common in different countries. Mind you, your hosts will also be aware of your own cultural norms, so you can find a middle ground that suits all parties involved.
While we’re working on slowly getting back to some semblance of normal, and hopefully, the following year will be easier for international interactions and business deals, you can slowly prepare yourself for all your global dealings. These tips can help you navigate the confusing waters of international etiquette and allow you to build your relationships based on mutual understanding, respect, and above all, professionalism. In time, you’ll hone these skills to perfection, as long as you keep an open mind and learn about the different cultures your clients come from.
