3 Crucial Ways to Use Social Media in Your Property Management Company

  • Written by Chloe Taylor

Everybody you know is using some social media channel, so why not use this fact to make the best out of your property management business? With almost half of the current world population logging into social media on a daily level, this marketing channel has become a vital asset in every serious marketing campaign and can serve you well in keeping current and attracting new tenants.

Here are a few ways you can make use of social media, and see your business grow.


Even though unpaid, organic traffic is what gives the best results when it comes to growing your network and forming bonds with potential and current customers, its reach is in constant decline.

Some claim that only 16% of your Facebook fans are able to see your post updates, so if you want to make your online presence known to a greater number of users, it is best to consider putting some money in the picture, no matter which channel you choose.

With paid advertisements, you will be able to better target your audience not only by their age and location, but also according to their behavior, interests and life events. The possibility of targeting the audience by location, even by the zip code, can make a real breakthrough in running your business.

Promoting your properties on social media can help you reach a great number of potential tenants. The stats show that 54% of the browsers use social media when they search for products or services, so placing an advertisement on social media is a good way to raise the odds of being recognized as a credible service provider.

Build relationships with your prospects

Although social media paid ads are a good way to increase your digital visibility and traffic, building relationships with your prospects is the key to social media marketing success, and

More than 3 billion content pieces are being published monthly on Instagram only, and managing good customer relationships can make you stand out from the crowd.

The best way to work on this goal is by providing your audience with relevant content while at the same time engaging them in meaningful communication. To make your content relevant, you will have to tailor it to the needs of your prospects.

The first step for you to take is to get a clear picture of who your potential and current clients are, what are their needs and wants, their habits and hobbies, and what is the problem you can help them solve. With this insight, you will be able to create fresh content which your prospects will find useful and informative and personalize it to fit the needs of certain interest groups.

Try to avoid salesy content using the 80/20 rule, so talk less about yourself an more about the efficient solutions to the challenges they are facing.

Using video content in your social media marketing is a great idea since it is on its very peak of popularity.

For example, posting a story in which you are sharing greetings from your recent tenant, with a dog running happily in the background, will do wonders for your pet-loving prospects who are facing the difficulties in finding pet-friendly apartments.

Get recommendations

Social media is a great place for you to interact with your tenants, and by making that interaction visible to other prospects, you can build your relationship with clients and the values you share into a community, which can be easily recognized, credible and trustworthy. This way you will nurture your existing leads and attract new ones.

Some of the most successful property management companies on social media, provide their clients with useful information about interesting happenings in the area on a daily level, as well as recommendations for nearby services, such as restaurants, cafes, etc. Such a commitment to keeping your prospects informed, sends them an important message too –that you care.

Another way of becoming credible and trustworthy in the eyes of your potential and existing clients is being timely in your answers to their quests. Research shows that half of the users expect their answer in two hours’ time and if not answered within the expected interval 36% of people might go on to shame the business, so that is a situation you should better avoid. Using a reliable property management software to timely track both your properties and your clients will make your tasks in keeping the workflow going much easier.

As recommendations and reviews can significantly influence your social media image, be sure to pay special attention to them. Timely responding to negative reviews is just one side of the coin, as you will need to gather some positive insights too. 70% of people who had a positive experience on social media are likely to recommend the company to others, so think of the ways to encourage them or make it easier for them to post.

With all the specific potential social media has in marketing nowadays, be sure to make it an important part of your next digital marketing strategy, as will it bring you recognition in the well-targeted audience and accordingly, better business results.